About Boost Coffee

About Boost Coffee
Learn why BOOST is different.

At Boost Coffee, we believe your daily drive-thru should deliver more than just caffeine; it should fuel your body, lift your mood, and fit your lifestyle. That’s why we’ve built a menu around fresh roasted protein coffee, clean energy drinks, smoothies, and classics that are fast, flavorful, and functional.

We’re here to change the way people think about coffee and energy drinks: one cup, one community, one Boost at a time.

What makes us BOOST

Better fuel. Better beans. Better vibes.

Fresh roasted coffee, clean energy, and protein—served by a crew that genuinely cares.

Better Fuel

Why settle for a sugar crash? Our Signature Refreshers are clean energy drinks powered by organic caffeine + B vitamins, with the option to add 20g of smooth, flavorless protein for long-lasting energy. Pair that with our protein lattes, custom shakes, and balanced macros, and you’ve got fuel that actually works.

Boost is the first drive-thru brand to seamlessly combine premium fresh roasted coffee + clean energy + protein in one menu.

Better Beans

Most drive-thru coffee shops buy pre-roasted beans from massive distributors. We don’t. We roast in-house using an all-electric, zero-emission roaster — so every cup is fresher, cleaner, and better for the planet. No fossil fuels. Direct farmer impact through Living Income Pricing. Just better coffee, made the right way.

Better Vibes

We’re more than a coffee shop; we’re a crew. At Boost, family comes first, kindness powers everything, and our team is here to make your day better. From the moment you roll through the drive-thru, we want you to feel like you’re part of the Boost community.

Who we are

Energy with a purpose.

01

Our Mission & Vision

At Boost Coffee, our mission is simple: to boost every community with clean ingredients, bold energy, and fast, friendly service. Our vision is to become the most efficient, scalable drive-thru brand — delivering clean, sustainable coffee and protein-powered energy drinks while creating segment-leading returns for our franchise partners.

02

Boost Hero Program

Through our Boost Hero Program, we celebrate everyday heroes: teachers, first responders, neighbors who spread positivity. Each month, we honor one with free coffee, and every year, we crown a Boost Hero of the Year. It’s our way of spreading good energy, one act of kindness at a time.

Why Boost

Why Boost is different.

Fresh roasted coffee, clean energy and protein in one drive-thru menu. Four reasons your order tastes better and works harder.

Protein Coffee

Coffee + Protein

Add 10, 20 or 30g of 100% whey protein + BCAA to your coffee or energy drink. Other brands use protein milk. We use the good stuff that delivers results.

10/20/30g

WHEY PROTEIN + BCAA

Clean Energy

Refreshers + Charges

Organic caffeine and B vitamins for energy that lasts, without the sugar crash.

20g

Organic caffeine + B vitamins

ROASTED ON SITE

FRESH AT EVERY LOCATION

Coffee roasted on site at each location. Our all-electric roaster cuts carbon emissions by 90%, and farmers earn a living income.

90%

LOWER EMISSIONS FROM OUR ROASTER

Functional Add-Ins

Make It Yours

Creatine, collagen, electrolytes and immunity. Ask for what your day needs.

4

Boosts to add

Meet the crew

The people behind every Boost.

Fresh roasted coffee and clean energy only taste this good when a great crew makes it. Family comes first, kindness powers everything, and these are the faces who make your day better.

OPENING SOON

Alex Morgan

Founder & CEO

Built Boost around one idea: a drive-thru that fuels you instead of crashing you.
Usual order
Protein latte, oat milk

Jordan Reyes

Head Roaster
Runs our all-electric, zero-emission roaster and decides what lands in your cup.
Usual order
Black coffee, no fuss

Sam Kincaid

Operations Lead
Keeps both drive-thru lanes moving fast without losing the friendly hello.
Signature Refresher + protein

Taylor Price

Community & Hero Program
Finds the teachers, first responders and neighbors who earn the monthly Boost Hero.
Usual order
Vanilla charge, skinny
Good to know

Boost Coffee FAQ.

Boost is the first drive-thru brand to combine fresh-roasted coffee, clean energy drinks, and protein add-ins in one menu. Every drink is designed with balanced macros, clean ingredients, and optional functional boosts like creatine, collagen, or electrolytes.

You can BOOST any milk-based drink — lattes, smoothies, and select coffee drinks — with 20g of smooth, flavorless protein crafted specifically for cold drinks. It blends seamlessly — no chalky taste, no lumpy texture.
 

Yes, most of our drinks can be made skinny or sugar-free. Just ask when you order and we’ll make it your way.

 
Absolutely. Boost offers plant-based milks and dairy alternatives (oat, almond, and coconut milk), along with vegan-friendly options and dairy-free refreshers.
 
Boost Signature “Charges” are a clean energy alternative — made with organic caffeine, B vitamins, and natural flavors. They deliver long-lasting fuel without the crash of traditional energy drinks.
Our first three stores open in the Jacksonville, Florida area. We’re expanding to new locations nationwide soon — stay tuned for updates on where Boost is headed next.

We’re preparing to launch franchise opportunities soon. Join our interest list by emailing [email protected].